Today I've chose Essay topic - How Advertising Works. The first step was to find sources of information in library. I've took 4 books which will help me to improve my knowledge about advertising.
List of books:
1. A.D. Farbey, 1998, How to Produce Successful Advertising (second edition), Kogan Page Limited.
2. Sandra E., Moriarty, 1991, Creative Advertising: Theory and Practice (second edition), Prentice Hall.
3. Frank Jefkins, 2000, Advertising (fourth edition), Pearson Education Limited.
4. Warren Berger, 2001, Advertising Today, Phaidon Press, London.
Also, I will use some internet sources:
1. www.ibelieveinadv.com
There are 3 points which I'll touch in my Essay:
1. Advertising Strategy
2. Creative Concepts
3. Visual Communication and Advertising Writing.
6/2/2012
Today I've decided what I will discuss in each point.
In the first point ''Advertising Strategy'' I will look at:
1. What advertising can do and How it works?
2.Strategy development
3.Selecting the target
The main source of information for this point will be:
A. D. Farbey, 1998, How to Produce Successful Advertising (2nd edition), Kogan Page Limited (chapters: 1, 2, 3)
In the second point ''Creative Concepts'' I will look at:
1. Creative thinking
2. The creative process
3. Developing concepts
The main source of information for this point will be:
Sandra E., Moriarty, 1991, Creative Advertising: Theory and
Practice (2nd edition), Prentice Hall.
(Chapter 6)
In the third point ''Visual communication and advertising writing'' I will look at:
1. Visual communication
2. Art and color
3. Advertising words and writing techniques.
The main source of information for this point will be:
Sandra E., Moriarty, 1991, Creative Advertising: Theory and
Practice (2nd edition), Prentice Hall.
(Chapters: 7, 8)
22/2/2012
Starting to create Power Point Presentation to present my essay topic for course friends...
29/2/2012
Presentation time!
7/3/2012
Starting to write Essay! Wish me luck!
14/3/2012
Two sections of my essay is done! Starting the third one.
21/3/2012
Getting some illustration from www.ibelieveinadv.com to fill in my essay. Only couple steps left to do:
1. to write introduction and conclusion
2. to design the essay
28/3/2012
Submission date! It is not the best finish I could get, but hope to fix it later.
No comments:
Post a Comment